From our early days of staffing an information center on wheels outside Lambeau Field, we have made the visitor experience in Greater Green Bay our top priority. In doing so, we have welcomed, advised, and guided people of all ages as they come to the region.

That commitment to illuminating all the rich history, splendid sights, thrilling attractions and outstanding community hasn’t changed since the inception of the Greater Green Bay Convention & Visitors Bureau in 1969.

We have a golden opportunity in front of us, and we hope you can join us as a key partner. This is an opportune time to boost tourism in a region that is widely visited but also open the front door to attract talent to our forward-thinking community.

Our goal is to create a stand-alone, wow-factor environment that will make a positive impact on visitors so that when they are in our area they stay longer, spend more, come back often, and consider moving here.

What we are calling the Experience Greater Green Bay Visitor Center will be managed and programmed by the Discover Green Bay. The center will feature public spaces and interactive displays that will showcase what the region has to offer. Located off Interstate 41, the center will be a vital part of the Packers’ new Titletown.

We seek to break ground on the center in Spring 2022, with an opening of Summer 2023. With your help and partnership in this initiative, we will highlight all that makes Green Bay so great to live, work, and play. In advance, we thank you for doing your part to promote our fabulous region as the place to be.


Brad Toll
Discover Green Bay